SAEFA Skill-Share Session Recap: Positioning That Performs – Using Segmentation to Carve Out Competitive Advantage
On 22 July 2025, SAEFA hosted its 8th Skill-Share Session, featuring Raksha Mahabeer, strategic marketing expert and co-founder of the award-winning agency SummerTime. This exclusive session for SAEFA members focused on how market segmentation can be a powerful tool for manufacturing and engineering businesses to create sharper positioning and drive measurable results.
Raksha provided valuable insights into:
- Understanding your market beyond surface-level assumptions
- Implementing research-led segmentation for improved targeting
- How refined positioning impacts the bottom line
- Real-world case studies and practical strategy tips for the sector
This session was specifically tailored for business leaders, marketing professionals, and decision-makers in the manufacturing and engineering industries who are ready to elevate their brand strategy and customer engagement approach.
Couldn’t attend?
Keep an eye on our Youtube Chanel https://shorturl.at/FXeqt or [Member Portal] to access the session recording and upcoming events.
