SAEFA Skill-Share Session Recap: Positioning That Performs – Using Segmentation to Carve Out Competitive Advantage
On 22 July 2025, SAEFA hosted its 8th Skill-Share Session, featuring Raksha Mahabeer, strategic marketing expert and co-founder of the award-winning agency SummerTime. This exclusive session for SAEFA members focused on how market segmentation can be a powerful tool for manufacturing and engineering businesses to create sharper positioning and drive...